Sumol has taken the plunge and is the first drinks brand to launch a podcast, reinforcing the concept of co-creation and giving a voice to those who are proud of who they are.
The podcast is presented by the broadcaster Maria Seixas Correia and actor Luís Ganito, both Sumol Co-Creators. It is this daring duo who chat informally with the guests to delve into their more authentic and honest side.
In addition to an unscripted conversation, the podcast also has two fixed items that put guests to the test! The first – “Do you dare?” – consists of asking uncomfortable questions that always begin with the words “Do you dare to…” and the second – “Sumoholics Anonymous” – consists of the interviewers analysing the first word that comes into the guest’s head, like improvised therapy.
The first episode is now available on Spotify (as well as Apple Music and Soundcloud) and the interviewees are the mega TikTokers and Sumol Co-Creators Leonor Filipa and Constanza Ariza. The video version is available on YouTube where viewers can see guests having a chat in a truly authentic atmosphere, à la Sumol. A new episode will be released every month.
And you? Do you dare to listen?